Illustration (Cut Away) for Villa Baan Sabai, Phuket, Thailand

Illustration (Cut Away) for Villa Baan Sabai, Phuket, Thailand (click to enlarge)

Cutaway illustrations allow any product to be shown precisely how you want it to be shown. By using multiple views, even more detail may be shown.

The owners of Villa Baan Sabai in Phuket, Thailand needed a simple cutaway illustration that would make potential visitors understand the enormous space and facilities that this poperty has to offer. As an alternative the same illustration could have been created far more detailed via a vector software program such as Adobe Illustrator. For reasons of source material, only a few photographs were available (the property is covered with trees and plantation), as well as budget limitations, this hand painted illustration was chosen.

If your product has important design features that are typically invisible to the camera lense, the cut-away illustration can show exactly what you want with complete accuracy, detail and control. Provided of course that source material is available (floor plans, technical plans or straight forward measurements.

The look is generally stunning. For marketing purposes, the cut-away has the potential to show the complexity of your product: what may appear simple at first glance is truly sophisticated. At the same time, the elegance of your surface presentation can be maintained by blending what the consumer sees with the underlying technical complexity.

High fidelity images are the result of the rendering process. If done right at any resolution, these images are sharp, clear and perfect. Perfect suited for low-resolution presentation on the web, or super-high resolution prints for tradeshow booths and marketing brochures.

Photo-real textures may be applied as well, or you may choose any degree of stylization for your illustration. Often times technical illustration has the characteristic line work defining edges and shapes. With the cut-away illustration, you may incorporate that linear detail or hide it completely, or even create a unique blend of photo-real and technical illustration.

Most importantly, it always causes the viewer to step closer and examine what they are seeing! This is a great opportunity in the marketing realm, and creates a chance for your sales force to engage the customer.