Event Invitation Design for "Twinpalms Phuket" - Anniversary Party

Event Invitation Design for Twinpalms Phuket (click to enlarge)

An invitation brochure design for the hotel anniversary event of Twinpalms Phuket.  Instead of the usual "nice" design we created several designs picturing a puzzle in progress and we sent them out over four steps within a 6 weeks period.

Sometimes it pays to try some whacky visual ideas. A sunglasses manufacturer went after the sports market by packaging his sunglasses in tennis ball cans! Seth Godin packaged his book in milk cartons!

We created a puzzle to entice people to actually read the invitation. Such different packaging can not only set your product apart from others but also help you create a buzz. Packaging can certainly create a perception of difference in the mind of consumers.